New look; same trusted service
As a brand Mr Kruger prides itself on having a unique relationship with its customers and it is through the interaction with those very customers, that the idea of a new corporate identity was born.
Consciously studying the way that customers consume information and how the brand’s service offerings would best be depicted, Mr Kruger recently changed its look to something more clean-cut and prominent.
Black and Gold are the striking colours that will represent Mr Kruger across the country in the minds of potential and current customers.
The use of Gold in the design reinforces the brand’s expertise when it comes to all things related to the precious metal.
That ties in perfectly with the tagline: “Everything Gold”.
The refreshed look and feel of our corporate identity better suits our broad service offering and our new tagline really hits home what we are all about; Gold,” says Arno Egen, founder of Mr Kruger stores.